Identify the Root Cause
“It isn’t that they can’t see the solution. It is that they can’t see the problem.”.
Creating strong, provocative relationships between good companies and their customers
The greatest tragedy is indifference.
A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in such a way that the public is likely to remember it."
Your UX Matters.
Experience is, quite simply, the art and technique of arranging "it". It's central to the work and skills of a designer and is about much more than making the experience tangible. Your choice of WTF and how you make it work heavily impacts the experience of your 'fiance'.
To say "I Do" or "No". See what I mean?
WTF is going on?
Have you ever seen an ad online and had no idea what product was being sold? Or spotted a tagline in an email that was longer than the body of the email itself? Yeah, me too.